Introduction

With so much talk about Organic Content, we here at Tribe Ninjas have decided that it was high time someone wrote about why it’s so significant and what it means for your brand. Like every great piece of content, your posts should cut through the clutter and offer something different and unique. That is what we intend to provide here.

We’re going to do something different and make this an immersive experience. With this blog post, we’re going to explain the significance of organic content while showing you the process we took to write this piece.

First thing’s first: we had to put ourselves in our reader’s shoes, so we brainstormed potential topics on Organic Content, researched what people on the internet are saying about it, and what words they’re using to search for it. Going through that process, we realized that we had to start with defining what organic content is, to help our audience understand this very broad topic. .

What is organic content?

Organic content is…simply content like website pages, articles, blogs, etc. that you haven’t paid to promote online. Instead, people organically type keywords and phrases into search engines and your content is displayed to them. It’s like going to Whole Foods and getting the natural apples instead of the ones with treated with pesticides. They may not be as bright and flashy as other apples but they add more value and cost less.

Why does organic content matter?

1. Organic content helps improve your search engine rankings and drive traffic to your website.
2. Organic content helps improve your domain authority. The more high quality content you have, the more people will share, and the higher visibility you’ll gain to your audience.
3. As you craft more organic content, your ability to convert your audience into customers increases. Who doesn’t want higher conversion rates?
4. Organic content helps build a larger audience and better relationships with your readers/viewers. As you understand what types of content people naturally search for, you’ll start engaging more readers.
5. Like those organic Whole Food apples, it costs a heck of a lot less. You don’t have to spend an arm and a leg creating or promoting it.

How do I take action?

The value of organic content means nothing if you can’t use it strategically. The first step in taking action is understanding what your audience would value consuming. This is how to create organic content that delivers value. Like we did, start to brainstorm topics and research platforms like Google, Quora, and Reddit for topics that people in your audience are talking about. Taking a quick look at the most upvoted topics gives you a leg up on the competition in determining what type of organic content you can create.

In your research, look for repeatedly used keywords and phrases that keep popping up. Outside of ‘organic content’, we’ve used keywords and phrases like:

• What organic content is
• Content that delivers value
• Improve search engine rankings
• Convert your audience

You should make sure that the content you create includes those keywords and phrases, as long as they are relevant. They will help to pull the reader in and improve your search rankings. The key is to seamlessly incorporate these keywords and phrases into your content. They shouldn’t be misplaced.

Once you’ve written your first draft of organic content, start to test it. Circulate it out to a few members of your audience and get their feedback on it. Did it help them achieve a goal? Did it change the way they thought about a topic? Would they like to see more visuals, statistics, etc.? Knowing these factors will  help make your content more authentic and improve search engine rankings.

Once you’ve placed your content in front of some members of your audience and gotten feedback, refine the content. Make it better so that it really gains traction that you want, and then publish it.

A little known framework: here are two keys to content publishing: In & Out

1. In
   • Every word, keyword, phrase, and visual inside of the content itself. By this stage, you should already have your body content optimized.
2. Out
   • Every word, keyword, and meta tag that is used to describe what the content is about. Improving subject lines is one thing but writing captions, descriptions, and tags about your organic content opens you up to more eyes and ultimately higher conversions.

Following this guide will help you create organic content that increases your traffic and ultimately your conversions of eyes into customers and subscribers. If you have any comments or questions about organic content, please share them below!